The Women’s Cricket World Cup 2025 isn’t just making headlines—it’s rewriting the playbook for global sports viewership. With over 1.87 billion minutes of content consumed in the first 13 matches alone, the tournament has seen a staggering five-fold increase in audience engagement compared to previous editions .
Women’s Cricket World Cup 2025: A Watershed Moment for the Game
From packed stadiums to record-breaking digital streams, the ICC Women’s Cricket World Cup 2025 is proving that women’s cricket has officially arrived on the world stage. The numbers speak louder than ever: more than 60 million unique viewers tuned in during the opening phase of the tournament, signaling a seismic shift in fan interest and media consumption patterns.
India vs Pakistan Match Breaks All-Time Viewership Records
But nothing captured the world’s attention quite like the India vs Pakistan clash. The high-stakes encounter drew a jaw-dropping 28.4 million viewers, making it the most-watched women’s international cricket match in history .
For context, that’s more than many men’s bilateral series attract in digital viewership—and it underscores the growing appetite for elite-level women’s sport, especially in South Asia.
What’s Driving the Surge in Women’s Cricket World Cup Viewership?
Several factors have converged to fuel this unprecedented interest:
- Star Power: Players like Harmanpreet Kaur, Fatima Sana, and Shafali Verma have become household names, drawing fans with their explosive performances.
- Digital Accessibility: Streaming platforms and social media highlights have made matches easier to access than ever before, especially for younger audiences.
- Historic Rivalries: Matches like India vs Pakistan carry emotional weight that transcends sport, driving mass viewership across borders.
- ICC’s Strategic Push: The International Cricket Council has invested heavily in marketing, production quality, and grassroots promotion for women’s cricket.
By the Numbers: Women’s Cricket World Cup 2025 Viewership Stats
| Metric | Figure |
|---|---|
| Total Minutes Consumed (First 13 Matches) | 1.87 billion |
| Unique Viewers (First 13 Matches) | 60+ million |
| IND vs PAK Viewership | 28.4 million |
| Viewership Growth vs. Previous Edition | 5x increase |
This isn’t just a spike—it’s a trend. Broadcasters and sponsors are taking notice, with major brands increasing their investment in women’s cricket properties across formats.
What This Means for the Future of Women’s Cricket
The success of the Women’s Cricket World Cup 2025 could accelerate long-term changes: more professional contracts, expanded domestic leagues, better pay parity, and even the potential for a Women’s IPL-style global franchise league.
As ICC CEO Geoff Allardice recently noted, “This tournament is a turning point. The passion from fans is real, and it’s time the ecosystem responds with equal commitment.”
For now, one thing is clear: women’s cricket is no longer a niche—it’s a global phenomenon.